TikTok is introducing a updated setting that enables them to reduce the amount of AI-created videos appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This advancement coincides with a increase in AI content, driven by recent content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing video streams on a competing service exclusively feature content made by AI. A large amount of this content is considered low-quality AI content, a label for substandard, bulk-generated content that is often nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, based on their own preferences,” said a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its service labeled as made with AI. In total, over 100 million videos are submitted to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to decrease or raise the level of artificial media they view by using the “manage topic” setting in the platform and selecting “AI-generated content”. Other topics that currently be adjusted under the filter include news, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s rules oblige users to tag “realistic” AI-generated content, and it forbids harmful AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth apply an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is intended to deter users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2m AI literacy fund for experts and groups to create educational content about using AI responsibly. This project will support educational bodies focused on teaching programming and robotics.
Platform Protection
TikTok has defended its moderation strategy, following discussion over proposals to make redundant hundreds of safety staff in Britain. TikTok is expected to reduce 439 jobs in its content moderation division in London, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can shield workers by eliminating the most distressing content prior to it is viewed by humans. TikTok stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
